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Before Federer versus Nadal, before Borg versus McEnroe, the greatest tennis match ever played pitted the dominant Don Budge against the seductively handsome Baron Gottfried von Cramm. This deciding 1937 Davis Cup match, played on the hallowed grounds of Wimbledon, was a battle of titans: the world's number one tennis player against the number two; America against Germany; democracy against fascism. For five superhuman sets, the duo s brilliant shotmaking kept the Centre Court crowd and the world spellbound. But the match s significance extended well beyond the immaculate grass courts of Wimbledon. Against the backdrop of the Great Depression and the brink of World War II, one man played for the pride of his country while the other played for his life. Budge, the humble hard-working American who would soon become the first man to win all four Grand Slam titles in the same year, vied to keep the Davis Cup out of the hands of the Nazi regime. On the other side of the net, the immensely popular and elegant von Cramm fought Budge point for point knowing that a loss might precipitate his descent into the living hell being constructed behind barbed wire back home. Born into an aristocratic family, von Cramm was admired for his devastating good looks as well as his unparalleled sportsmanship. But he harbored a dark secret, one that put him under increasing Gestapo surveillance. And his situation was made even more perilous by his refusal to join the Nazi Party or defend Hitler. Desperately relying on his athletic achievements and the global spotlight to keep him out of the Gestapo s clutches, his strategy was to keep traveling and keep winning. A Davis Cup victory would make him the toast of Germany. A loss might be catastrophic. Watching the mesmerizingly intense match from the stands was von Cramm s mentor and all-time tennis superstar Bill Tilden a consummate showman whose double life would run in ironic counterpoint to that of his German pupil. Set at a time when sports and politics were inextricably linked, "A Terrible Splendor" gives readers a courtside seat on that fateful day, moving gracefully between the tennis match for the ages and the dramatic events leading Germany, Britain, and America into global war. A book like no other in its weaving of social significance and athletic spectacle, this soul-stirring account is ultimately a tribute to the strength of the human spirit. "From the Hardcover edition.""

I have observed several hundred salespeople who were taught to use deceptive practices like bait and switch and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher. Ron Willingham If you ve tried manipulative, self-focused selling techniques that demean you and your customer, if you ve Terrible Splendor: Three Extraordinary Men, a World Poised for War and the Greatest Tennis Match Ever Played free download pdf ever wondered if selling could be more than just talking people into buying, then "Integrity Selling for the 21st Century" is the book for you. Its concept is simple: Only by getting to know your customers and their needs and believing that you can meet those needs will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham s enormously successful first book, "Integrity Selling," his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the "New York Times." In his new book, "Integrity Selling for the 21st Century," Willingham explains how his selling system relates to today s business climate when the need for integrity is greater than ever before. "Integrity Selling for the 21st Century" teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you ve established your own goals and personality traits, you ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values."

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Author: Marshall Jon Fisher
Number of Pages: 336 pages
Published Date: 15 May 2010
Publisher: Random House USA Inc
Publication Country: New York, United States
Language: English
ISBN: 9780307393951
Download Link: Click Here
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